Are you running a business based in, or offering products or services to customers in Buckingham? Many businesses in Buckinghamshire are competing for organic ranking space, making it essential to stand out in search results.
Do you want to be able to reach more customers in the local area?
We can help. Our local search engine optimisation experts can help you reach more of the people who are interested in your type of business. Investing in SEO can help a business reach its intended audience in Buckingham effectively.
Local SEO across Buckinghamshire
We work with businesses right across Buckinghamshire, not just Buckingham itself. Whether you are based in Aylesbury, High Wycombe, Amersham, Chesham, Marlow, Beaconsfield, Princes Risborough or Winslow, the principle is the same: when someone nearby searches for what you do, you need to be the result they find.
Competition for those local searches varies a lot from one town to the next. Ranking for “seo high wycombe” is a different job from ranking in Buckingham or the smaller villages, so we build the approach around your specific town and the areas you actually serve rather than a one size fits all template.
If you are not sure which areas are worth targeting, that is exactly what our research stage works out. You can read more about our wider search engine optimisation work, or get in touch and we will take a look at where you currently stand.
What is Local SEO?
Consider it this way. You smash the screen on your mobile phone and you want to find someone local to fix it. What do you do?
Most likely you’ll search ‘Mobile screen repair in Buckingham’ or ‘near me’. If the results try and point you to a business in Coventry you’re going to dismiss them immediately – you want somewhere within walking, or at least easy driving distance.
For local SEO to work you don’t necessarily have to be based in that place, but you do need to be genuinely providing it with products or services. Local SEO ensures that businesses in Buckingham appear prominently in search results relevant to their services.
For example, your business might be physically located in Finmere, but you provide your products and services to customers from across the local area, including places like Buckingham, Gawcott, Tingewick and Brackley.
That being the case, you want to make sure that when people search for your type of business, in their location, you’re coming up.
In a nutshell, local search engine optimisation is all about making sure that you reach customers who are looking for your product or service in their area. It’s effectively a very targeted digital marketing strategy. The primary advantage of local SEO is its ability to establish your presence in the digital world.
SEO Website Audit
SEO best practice changes on a continual basis, and it’s important to keep up with the latest advice to avoid falling foul of ever more intelligent algorithms. Ask potential SEO agencies about their strategies for keeping up with search engine algorithm changes.
Thankfully, the days of keyword stuffing are well and truly behind us, but there was a time when such tactics were regarded as best practice and carried out religiously.
You can trust us to carry out a comprehensive SEO audit of your website which will allow us to see what’s good and bad about it.
We’ll highlight areas that need improvement, or potentially completely reworking.
We can either implement changes for you, or work collaboratively with your web team to get them done efficiently.
Research
There is no ‘one-size-fits-all’ approach with seo. Attempting to carry out a templated approach is akin to the proverbial ‘sledgehammer to crack a nut’ scenario.
At Granta we carry out bespoke research on your competitors and keywords that allows us to identify where your competitors might be stronger than you. Effective keyword strategies help businesses become visible for relevant search terms, which drives qualified traffic to their site.
Based on our findings we can devise a strategy for your site that will bring you more genuine visitors and ultimately, more customers.
It will also allow us to identify the areas where you can start to see a difference sooner, rather than later.
Monitoring and Tracking
Understandably, a lot of people come to us saying that they want their site to ‘appear on page one of Google’.
As part of the work we undertake, we carry out regular monitoring of your site and its position in the Search Engine Results Pages (SERPs).
This tracking over time helps us to refine the work we do, making tweaks and changes that all contribute to achieving the desired results.
We produce regular monitoring reports so that you can see the difference our changes are making over time.
Putting you on the Map
If you’ve ever searched for any local business you’ll already be familiar with location based listings.
They’re shown at the top of the SERPs and are favoured for mobile search listings.
You don’t even need to have a website to have a Google maps listing, and it’s a powerful way of letting people find you.
We provide local SEO services and Google maps SEO either as part of a combined package, or separate stand alone services. Local SEO increases foot traffic to physical stores, making it a valuable tool for businesses with a local presence.
We also have a Google Street View Trusted photographer on our team, able to provide you with 360 photos as part of your listing.
The listings look a bit like this:
To find out more about how we can help get in touch with us now.
Local SEO FAQs
It depends on how competitive your area and industry are, and whether you want a combined package or standalone Google Maps work. We will give you a clear quote after the initial research, with no obligation.
Local SEO is ongoing rather than instant. Most clients start to see movement within a few months, and our regular monitoring reports show you the progress as it happens.
No. We are based near Buckingham but work with businesses across Buckinghamshire and the surrounding area, including Aylesbury, High Wycombe and beyond.
No. A Google Business Profile can appear in local results on its own, though pairing it with a strong website gets you considerably further.
Usually you can fix that yourself in minutes. Work through the checks in our guide to why your website isn’t showing up on Google before paying anyone. If you’re still stuck at the end, there’s a free way to get a second pair of eyes.