Intent 2 Improve is a private gym in the centre of Buckingham.
Their site was originally built solely as a lead capture site. The traffic was being generated by an agency, running Facebook ads.
Properly optimised paid traffic can be great. The problem (whether it’s optimised or not) is that it only works as long as you are paying for the ads. If your ads aren’t optimised properly, then you can end up spending a load of money and not get any leads.
We were asked to get involved when they decided not to rely solely on a single source of paid traffic and wanted some help to establish an organic presence to attract more people in the local area.
We worked with them on an initial 3 month basis.
Our remit was to work with them on a number of factors across the board to improve the site speed, local search presence, on site seo and so on.
During that 3 month period we have dramatically improved a number of keyword rankings for them.
As with many of the projects we get involved with, this is one we firmly believe in and have been training with these guys for 3 days a week since they moved to their new location in December 2018.